Photo via publicist.
CEO Trayle has shared his fifth annual Happy Halloween mixtape via Do What You Love and 10K Project. HH5 arrives today (October 31), in celebration of spooky season’s climax, alongside a Decat-directed, blood-spatter visual treatment for its opening track, “Sincerely Yours.” It was preceded by two singles: “I Love You, But…” and “Chokehold,” the former arriving in mid October and the latter this past Friday.
The new project is an 18-track opus that finds the Atlanta rapper flowing over varied and expansive — but uniformly ominous — production from Dun Deal, OG Parker, Go Grizzly, Trauma Tone, and Stribb, among others. The record only features one guest verse, from Fastmoney Ant on “Nightmares & Dreams” (C4, the listed feature on “Alter Ego 2,” is, in fact, one of Trayle’s alter egos). But Trayle’s elite chops and versatility easily carry the tape through a tight 51 minutes of music with very little filler. After the ultra-compressed strike of July’s Vier EP, HH5‘s slow burn is proof that format matters very little in the face of Trayle’s undeniable greatness.
Read Kathy Iandoli’s Gen F profile of CEO Trayle from earlier this month and Brandon Callender’s interview with the 28-year-old phenom from December 2021 to see why he’s one of The FADER’s favorite rappers right now. Watch the “Sincerely Yours” video and listen to HH5 in full below.
