With Coachella back in full-swing after a two year hiatus, the festival’s first day saw the Galore x NTWRK Ranch day party hosted by the premier North American livestream shopping platform, NTWRK and Galore Magazine.
Complete with DJ sets, performances, and exclusive activations with brands like Foot Locker, makeup giant NYX, and 1800 Tequila at the historic Lazy C Ranch in Palm Springs, the event also boasted Tyga and Euphoria star Chloe Cherry as hosts.
Bringing its private-label brands with Don C and Melody Ehsani, Foot Locker went live with host J Mulan on livestream shopping platform NTWRK during the event to launch a digital drawing for limited edition apparel, as well as two custom made basketball hoops signed by Don C and Melody themselves.
Serving up a range of signature cocktails such as the Coco Crush and Coco-chella, 1800 Tequila provided two highly curated bar experiences. The activation was complete with a beautiful backdrop where partygoers were able to snap their most Instagrammable moments from the event. Makeup brand NYX brought the beauty to the event with custom cabanas and on-site glam sessions by NYX Pro Makeup Artists, perfect for pulling together a pre-festival look.
