Beyoncé donates $2.5 million to aid victims of Los Angeles fires
The BeyGOOD contribution will go directly to the newly-established LA Fire Relief Fund.
Beyoncé has made a major contribution to help those affected by the Los Angeles, with her BeyGOOD charity foundation announcing a $2.5 million donation to the LA fire relief fund over the weekend.
BeyGOOD will provide the funds to families in Altadena and Pasadena, two of the worst hit areas in the county. Additionally, BeyGOOD will also assist churches and community centers in other impacted areas as the local communities seek to recover from a series of fires that have claimed the lives of at least 11 people and left thousands more without a home.
In addition to Beyoncé, Charli xcx has called on fashion brands to redirect clothing they might send to celebrities or influencers and give the items to those in need.
“As a person in the public eye i am often being sent clothes and other things by brands wanting to gift me something,” charli wrote on Instagram on Saturday, January 11. She used her platform to “encourage brands to give to people who really truly need it”, and asking her followers to “please donate to those who have been tragically affected by these horrific LA fires”. She also shared details of a clothing drive she would be donating to, organised by stylist Lana Jay Lackey.
Charli xcx encourages brands to donate clothes to those affected by LA fires instead of gifting them to her. pic.twitter.com/RHpi8o4P6D
— Pop Crave (@PopCrave) January 11, 2025
BeyGOOD is the latest organization to donate funds in the wake of the wildfire. The Walt Disney Company has pledged $15 million to the relief efforts, while Warner Music and Blavatnik Foundation also announced an initial $1 million commitment to rebuilding in the Los Angeles area.
Live Nation, meanwhile, is planning to hold a FireAid benefit concert at Inglewood, CA’s Intuit Dome on January 30. According to Variety, Grammy organizers are also believed to be reorienting major elements of this year's event "on raising money for relief for both the city and its music-centric residents." This year's ceremony is scheduled to take place on February 2, though no decision has been taken yet as to whether that could be postponed or not.
Many musicians, including DIIV's Zachary Cole Smith and rapper Fat Tony, have been affected by the wildifres. Click here for more information on how you can help.