Taylor Swift. Photo by Michael Tran/AFP via Getty Images.
The NFL asked the networks that aired its games last week to give free ad space to Taylor Swift’s new concert film, Taylor Swift: The Eras Tour, the New York Post reports.
According to the Post, ESPN and NBC both ran free Swift promos during their pregame coverage, with NBC also airing one during their game. (30 second in-game ad spots typically sell for about $1 million, the Post notes.) Fox and CBS, on the other hand, did not comply with the league’s request. The FADER has reached out to the NFL and all four networks for comment.
Elsewhere on Al Gore’s internet, Vulture’s Fran Hoepfner speculated that Taylor’s recent trip to MetLife Stadium, where her alleged boyfriend Travis Kelce’s Kansas City Chiefs were visiting the New York Jets, may have been a shrewd SEO play: Swift has been slammed by the non-Swifty populace for her private jet habit — she’s allegedly the most environmentally damaging celebrity, in terms of PJ usage, although she’s fervently denied this claim. Now, a Google search for “Taylor Swift Jets” yields mostly pictures of Taylor Swift attending Sunday’s Jets game, as well as shots of her fans “Taylor-gating” the game. (The Vulture article’s SEO is proving strong, too.)
If Hoepfner’s bold claim is true, it would be the second time in less than a month that Swift has shown her true colors as an SEO queen. On September 19, when she led fans on a Google-co-signed internet scavenger hunt, her name almost instantly became the world’s most-searched term.
