2K Sports has announced J. Cole as one of its NBA 2K23 cover stars. Cole will appear on the cover of NBA 2K23: Dreamers Edition, due for a September 9 release, as well as in the game’s MyCAREER mode, where Bas and Elite — frequent Cole collaborators and signees to his Dreamville label — will “help players befriend J. Cole and capture the hearts and minds of The City,” according to a press release.
“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” Cole is quoted as saying in the release. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K.” In addition to Cole, the soundtrack will include music from Megan Thee Stallion, Drake, Polo G, 21 Savage, and fellow Dreamville rapper JID, as well as many other marquee acts.
Back in May, J. Cole joined the Canadian Elite Basketball League’s’ Scarborough Shooting Stars for their 2022 season. In 2021, he played in three preliminary games for the Basketball Africa League’s Rwanda Patriots. Watch his cameo in the NBA 2K23: MyCAREER trailer below.