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Get pumped up with Joywave’s anthemic “Half Your Age”

From the Rochester rockers’ new album out later this year.

January 16, 2020
Get pumped up with Joywave’s anthemic “Half Your Age”
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I'm a sucker for a huge, surging rock song with a massive-sounding chorus, so Rochester rockers Joywave's "Half Your Age" hits pretty hard for me. The song itself dropped earlier this month, but now it has a Isaac Rentz-directed clip accompanying it, offering a scarily accurate parody of big-pharma commercials that arrives at an explosive conclusion. Here's vocalist Daniel Armbruster on the concept itself: "We were obsessed with the idea of creating the worst, most literal, tasteless commercial sync for the song possible. We bounced back and forth between a prescription medication ad and a toothpaste spot. Big pharma won out." When doesn't it?

Joywave's third album, Possession, is out March 13 via the band's own Cultco label, along with Hollywood Records.

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Get pumped up with Joywave’s anthemic “Half Your Age”