It’s been over a year since Brian Immanuel aka Rich Brian aka the artist formerly known as “Rich Chigga” has released solo music. The 88-Rising label star dropped a video today for the song “Yellow” featuring production and vocals from Bekon, the Grammy-award winning producer who assisted in the making of Kendrick Lamar’s DAMN. Dave Meyers directed the visual which is a far cry from “Dat $tick”, Brian’s first viral music video, both in terms of production value and song content. This disparity emphasizes the steps he has taken in order to be recognized as something more than a gimmick rapper making internet-ready music from his bedroom.
In addition to the video itself, Brian has announced a release date for his upcoming sophomore album, The Sailor which according to the artist himself in an interview with Complex, is in part about the journey we take for better opportunities.