Soulja Boy plays Halo 5 during the Xbox One E3 Showcase Party at The Majestic Downtown on June 15, 2015 in Los Angeles, California.
Mark Davis/Getty
Soulja Boy has launched what he is describing as "SouljaGame," a line of computer game consoles. However, critics have pointed out that his range of products are merely third party emulators repackaged in his name.
The SouljaGame console and handheld devices were added to Soulja Boy's store, SouljaWatch, on Wednesday. The handheld is advertised as playing “Switch/3DS/Vita/NEOGEO/GBC/Gameboy/GBA” games while the console boasts the ability play “SOULJAGAME/PS/NEOGEO/PC/SEGA/GBA/NES.”
To the first person that purchased my console you just brought tears to my eyes. Tears of joy! Thank you so much for your support I promise to continue my tech company and evolve it in the gaming world. I’m just a kid with a dream 🤷🏾♂️
— Soulja Boy (Drako) (@souljaboy) December 5, 2018
However, as both Polygon and Games Radar point out both models are developed by Anbernic, a company that sells its products through Chinese online retailer AliExpress. Unbranded versions of Soulja Boy's consoles are available to purchase on AliExpress now.
Polygon also notes that the rapper is selling his products at a significant markup. The price for both consoles on SouljaWatch is $199.99 while they can be bought on AliExpress for for $105.99 and $72.99 (handheld), respectively. The site sums things up by stating: "These are actually unbranded, poorly made emulators that Soulja Boy is reselling as his own."
Either way, Soulja Boy seems happy with how the SouljaGame roll-out is going so far.
To the first person that purchased my console you just brought tears to my eyes. Tears of joy! Thank you so much for your support I promise to continue my tech company and evolve it in the gaming world. I’m just a kid with a dream 🤷🏾♂️
— Soulja Boy (Drako) (@souljaboy) December 5, 2018
The FADER has reached out for comment.
