Pharrell Collaborates with G-Star Raw on Eco-Friendly Denim Line

Pharrell is collaborating with Bionic Yarn and G-Star Raw on a denim line of recycled plastic materials taken from the oceans dubbed “Raw for the Oceans.”

February 08, 2014



Pharrell is determined to give eco-friendly clothing a more stylish reputation. Recall the singer's recent collaboration with Burton, best known for their snowboard gear, on a dope capsule collection of down jackets made from recycled materials called Bionic Yarn. Now, he's teaming up again with Bionic Yarn and, this time, G-Star Raw on a denim line of plastic materials taken from the world's oceans and shores and recycled, dubbed "Raw for the Oceans." You can shop the collection at G-Star stores worldwide and online beginning August 15th. Check back here for images.

Pharrell Collaborates with G-Star Raw on Eco-Friendly Denim Line