We have to acknowledge that Creative Control, the film company that Dame Dash started with directors Coodie & Chike, are seriously doing great work right now, making (we presume) low budget videos that capture the realism of the artists' surroundings and generally look beautiful. This video for Big K.R.I.T. stands out, however—maybe it's that the shot of him under the fan looks like it could have come straight from our magazine, or the light behind him when he's sitting on the couch, or the odd angles that only folks with keen eyes and a deep sense of artfulness envision, as real and skewed as the lyrics. It makes K.R.I.T., no slouch himself, look like a god. (via Southern Hospitality)
