Justin Bieber announces new project SWAG II

The follow-up to SWAG is out on September 4 at midnight.

September 04, 2025
Justin Bieber announces new project <i>SWAG II</i>

Justin Bieber has more SWAG on the way. After surprise-releasing his seventh studio album SWAG on July 11, Bieber has revealed that a follow-up, titled SWAG II, will be released on September 4 at midnight. There's no word whether or not it's a full project, but the announcement — several Instagram posts of billboards around the world depicting pink cover art — suggest something substantial. See a few below.

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The original SWAG included production from Dijon and Mk.gee and features from Gunna, Sexyy Red, Cash Cobain, and Lil B.

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Justin Bieber announces new project SWAG II