Porsche Cars North America, Inc. (“Porsche”) and The FADER are returning to South by Southwest® (SXSW®) on the evening of March 9, with legendary rapper Common performing a special live set at Brazos Hall alongside 9th Wonder, plus a DJ set from Diamond Kuts.
The set will be part of the Porsche Full Service exhibit, where the spotlight will be on the new all-electric Taycan, and the new all-electric Macan 4. Open to the public from March 8-12 at Brazos Hall in at 204 E. 4th St. in downtown Austin, Texas, the event will feature insightful panel discussions, immersive experiences, plus a footprint by Porsche Drive, the brand’s vehicle subscription and rental program. Guests will also be able to check out a speak-easy-inspired roadside attraction.
"South by Southwest is the perfect setting to unveil the new all-electric Taycan and Macan in the U.S.," said Ayesha Coker, Vice President of Marketing for Porsche Cars North America, Inc. "The festival draws attendees from countless industries who celebrate new tech and innovation and we can’t wait to show off our latest developments in electrification. We hope guests enjoy seeing the new Taycan and the Macan for the first time, and come take part in our immersive installation, which will include daily panel discussions with our brand partners."
Going to be in Austin for SXSW? For more information on the Porsche Full Service exhibit visit here and for additional details on how to gain entry to Common's set, sign up for The FADER's newsletter.