Dawn Richard deconstructs the music industry with three-track “epoch” The Architect

Dawn Richard has released a new project. What she calls an "epoch," The Architect consists of three tracks, including "Bubblegum" which she released earlier this year. She's also released a music video for "Babe Ruth," the final song on the tracklist.

“I've always had a fascination with the concept of a 'traditional single release,ʼ" said Richard in a press statement. "How the industry tells you, in order to have a successful single, it has to be a certain amount of minutes to be played on radio, or streamed, or on a chart. I say fuck that. I never agreed with that construct. I wanted to create a single that was similar to a conceptual album. If you take away the idea that it has to be for radio, that it has to be a clean edit, that it has to be a specific thing in order to be successful, what would be the outcome? Epoch 1.”

Read Next: Dawn Richard shares self-directed music video for “Bubblegum”

On The Architect's production, she also said: “I wanted to collaborate with more women producers and DJs. I really appreciate Gina Jeanz and what sheʼs creating, and contacted her to see if sheʼd work with me on this record. Between Wes and Taylor, Gina Jeanz and I, we wanted to make a hybrid of sounds that make you want to shake your ass.”

Watch "Babe Ruth," stream The Architect and find its artwork and tracklist below.