REASON drops music video for “At It Again”
The single is the TDE rapper’s first release of the year.
Last Friday, Top Dawg Entertainment's REASON released his first single of the year, "At It Again," produced by Tariq, Motif Alumni, and Coleman. Today, he shares the track's official music video.
The visual shows the California artist whipping through his city, sliced with clips of a basketball player, a ballet dancer, and a woman crying as she holds the body of someone presumably dead due to violence. With the song's theme of triumph, all of the characters are seen at a graduation towards the end of the video.
"At It Again" follows the release of his well-received 2020 album, New Beginnings as well as a slew of singles from 2022. Watch the music video below.