February 28, 2020
It's 6 p.m. on a Friday, but before you slam that laptop down and make a break for it, Roddy Ricch is here to start the weekend off strong with an official music video for his smash single, "The Box." How has there not been a video already? That we don't know, but the wait was well worth it. The video, co-directed by Roddy and Christian Bleslauer, is an overblown cinematic endeavor, with some gravity-defying stunts and plenty of actual boxes thrown in for good measure. Watch it above, and then head over here to watch our recent interview with the Compton rapper.
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