Rina Sawayama goes high fashion for the “Comme Des Garçons (Like the Boys)” video
The pop artist’s new album SAWAYAMA is out April 17.
House-pop is back on the charts, and Rina Sawayma's new song “Comme Des Garçons (Like the Boys)” is just as fun and catwalk-ready as anything climbing the Billboard 200. A fun, wry, and polished descendant of Mr/ Fingers' "Mystery of Love," "Comme Des Garçons" is appealingly playful, and the song's new music video, directed by Eddie Whelan, follows suit, placing Sawayama in a variety of fashionable outfits and poses as green screened landscapes unfurl behind her.
In a statement, Sawayama said the video is an exploration of "male confidence:"
"We are entering a secret and surreal lab where this masculine figure is being scanned and studied, then going on this wild journey through different versions of myself. We wanted to make a music video that's got humor, movement and is essentially a fashion film that combined the visual worlds of Hype Williams, Hiroyuki Nakano, and Boris Vallejo"
Rina Sawayama's debut album SAWAYAMA is out April 17 via Dirty Hit.