Watch new T.D.E. signee Reason’s video for “The Soul”

Last week, Top Dawg Entertainment announced that Del Amo rapper Reason had signed to the label, joining a roster that includes Kendrick Lamar, SZA, and more. The news came with a song called "The Soul" featuring Reason's gravelly flow outlining his path from humble beginnings to a new opportunity with rap's biggest label. On Tuesday, T.D.E. shared the music video for "The Soul," and it follows the song's script, featuring footage of Reason performing for small audiences that eventually get bigger and bigger. Check it out above.