Gucci’s Pre-Fall 2017 Campaign Features All Black Models

The brand’s “Soul Scene” campaign is inspired by black youth movements from around the world.

April 13, 2017

Set in the rich and colorful dancehalls of the Mildmay Club in London, the #GucciPreFall17 campaign. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l.

A post shared by Gucci (@gucci) on Apr 13, 2017 at 5:36am PDT

Gucci has unveiled its pre-fall "Soul Scene" campaign, inspired by the American and British soul movements of the '60s, as well as Malian artist Malick Sidibé’s iconic photos of youth culture. Gucci casted all black models for the campaign, which the brand hinted at in January in a series of "audition" videos on Instagram. See more pictures from Gucci's "Soul Scene" campaign, shot by Glenn Luchford, below.

Presenting the #GucciPreFall17 campaign: referencing the spirit of England’s underground Northern Soul movement of the 60s. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds

A post shared by Gucci (@gucci) on Apr 13, 2017 at 2:52am PDT

Athletic dance moves and exuberant social scenes photographed by @_glen_luchford for the new #GucciPreFall17 campaign. Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds

A post shared by Gucci (@gucci) on Apr 13, 2017 at 9:10am PDT

Clothing, Gucci

Gucci’s Pre-Fall 2017 Campaign Features All Black Models

The brand’s “Soul Scene” campaign is inspired by black youth movements from around the world.

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