Dj Khaled Is The New Face of Rocawear

After dominating our social media feeds, Dj Khaled is ready to try out a new frontier: fashion. Rocawear just announced that DJ Khaled will be the major key of their Fall 2016 Campaign, set to drop next month. The "For Free" mastermind has been performing on The Formation Tour with Beyonce and Jay Z signed him to Roc Nation back in February, so it's only natural that he'd continue collaborating with the Carters.

DJ Khaled is hyped about being the new face of Rocawear, telling WWD that "I’m honored to be chosen. Growing up in the game, Rocawear has always been a major part of the culture and lifestyle of fashion and music...When you’re rocking Rocawear, you’re rocking greatness." Although additional photos of the campaign have yet to be released, check out the video below for a behind the scenes look at the photo shoot.