Jordan Raf Loves And Hates And Loves To Hate “Hollywood”

“I want to be so insanely famous, it sounds fun. Like my own fragrance famous, but I don’t know what expensive depression smells like.”

May 12, 2016
Jordan Raf Loves And Hates And Loves To Hate “Hollywood” Tristan Walczak

"I’m sure there are two ways people are going to listen to this song. The first being, 'Wow, he really wants to be famous'; or two, 'This guy is woke as fuck. Wow, what a heart-crushing critique of the entertainment industry.'"

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That's how Jordan Raf—an L.A.-based singer with a cantankerous croon and a debut album in the works—set the scene for his latest release, "Hollywood," featuring Chester Watson, and an email to The FADER.

In actuality, it's a winking critique of the entertainment industry that he loves and hates and especially loves to hate. "Sometimes I’m disgusted by Hollywood; I mean i would’t be surprised if they cast Taylor Swift as Rosa Parks and it won an Oscar," he explained. "But for the same reason I love the place god damn it. The blind confidence these people have in being so shallow and deceitful is astounding; and don’t get me wrong, I want to be so insanely famous, it sounds fun. Like my own fragrance famous, but I don’t know what expensive depression smells like."

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And so he sings, Take me to Hollywood, I want to be a star. It's only my looks that have gotten me this far.

Listen to "Hollywood" below. Jordan Raf's debut full-length Double Negative is out later this spring via POW Recordings.

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Jordan Raf Loves And Hates And Loves To Hate “Hollywood”