The latest visual from K E I T H—a.k.a. the rapper formerly known as Keith Jenkins, Lil B's The Pack compadre—is in essence an elaborate haul video.
"I made 'Gucci Rain Coat' after I bought a raincoat at the Gucci store. The lady who rang me up gave me a really weird look and it stuck with me," K E I T H explained in an email to The FADER. "After I did the song, I hit up my homie Sau to do the video cause I know he can do 4K and I'm trying to keep the quality real cutting edge."
Accordingly, in the above video K E I T H flashes his recently copped jacket, as well as a few other pricey purchases, while a looming beat plays in the background and he boasts, I just bought a Gucci rain coat, and it even rain yet/ niggas say they want a problem, but they ain't save my name yet.