Fetty Wap's placement on Forbes’ 30 Under 30 list is a sure sign of his growing influence, but last night in Las Vegas, Fetty Wap took a first step at impressing a new, young money crowd—the tech community at CES, the annual International Consumer Electronics Show in Las Vegas.
The Paterson rapper was the featured guest at Chromecast’s party in the Bellagio, where he played a quick medley of his four Billboard-topping hits. Appearing with Monty and a few other members of Zoo Gang, he started his mini-set with "My Way" and finished with "Trap Queen." The mostly male and mostly white tech crowd swarmed the small stage and was singing along throughout—one Googler noted to me at the bar that he was "freaking out" about Google "aligning brands" with Fetty.
Famed basketball player Julius Irving was also inexplicably in the audience and filmed the entire concert on his phone. "That's the first time I heard him," Dr. J told The FADER after the performance. "He made a good first impression."
Todd Moscowitz, the cofounder of 300, said that the private Google gig is just one way Fetty is making a lasting career for himself. "He's preparing for his first headlining tour," Moscowitz explained in a phone conversation. "This is a huge step for him, and when most rappers in particular get as hot as he is, they do as many clubs as possible to get ticket money. He's doing the right thing and making good business decisions and doing underplays. I think that's just a sign of his maturity and business acumen."
Moscowitz said early ticket sales look extremely positive, and added that they're beginning to talk about starting the followup to his September debut album.