Snoop Dogg’s New Startup Unites “Cannabis And Pop Culture”

Snoop Dogg and Ted Chung unveiled a new joint venture, Merry Jane, at TechCrunch Disrupt yesterday in San Francisco. “After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further by creating a destination where people could find fresh content,” the rapper explained. “Merry Jane is a game-changing platform for pop culture. It’s a new frontier y’all!”

According to The Guardian, the site will launch in October and initially cater to just 420 users. It will be a one-stop shop for all things marijuana related. Merry Jane will also create a video series titled “Deflowered” that interviews entrepreneurs in marijuana-related fields. Watch a clip of that below.

FADER interviewed Snoop last year, but at the time, he did not share his weed.