Rihanna’s New Ad Campaign For Puma Has Arrived

After its initial announcement, Rihanna's role as creative director of Puma was overshadowed by #BBHMM and her appointment as a Dior girl, but now we have this new advertisement, starring our gyal:

An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl

— PUMA (@PUMA) April 29, 2015

The ad introduces a new Puma shoe, the Pulse XT, and features the tagline #ForeverFaster. In the ad's copy, Puma positions itself as a necessary accessory for Rihanna: "An icon who does it all needs a shoe that can keep up." We can only assume this is part of a larger roll out; we'll keep you posted.

Lead Image: Stephen Dunn / Getty Images