Shamir’s “On The Regular” Is In A Google Smart Watch Commercial

Apple took its smart watch out on the town for the first time today, letting an exclusive group of invitees play with their shiny new toy and announcing an April 25th launch date. Google took the opportunity to launch a bouncy new ad for their iteration of the smart watch, the Android Wear, which, as Adage points out, has had sluggish sales since it debuted last fall. Apple's new toy is expected to pop off, but do they have Shamir's star-making single attached to their brand identity? NOPE. Watch the full commercial below, and read about Shamir's lifestyle routine in his recent How I Live feature.

Lead Image: Paley Fairman