February 27, 2015
Instead of selling the 11 pairs of Yeezy 750 Boosts it's been allocated, Undefeated has decided to give the pairs away to altruistic customers. To qualify, you have to complete a selfless act of kindness or charity and post an Instagram video of you being an active and positive member of society with the hashtag #UndefeatedSelflessAct. Hypebeast theorizes the promotion is in part to counteract the notoriously cutthroat vibe of the sneakerhead community, calling an altruistic sneakerhead "a diamond in the rough." If you commit an act of selflessness and then brag about it on social media for material gain, does it count as selfless? Something to think about as you click here for more information.
Lead Image: Valerie Macon/Getty Images