Kenny Scharf's work, characterized by its speed and poppy saturation, is actually a pretty genius pairing for with the ethos and aesthetic of the UK-by-way-of Soho retailer Topshop. Scharf has lent his New York street by way of California surf perspective to the brand, painting a mural in the Rockaways to promote the Topshop x Playland Motel Summer Concert Series each Sunday starting at 4pm. The summer's nearly finished but the concert series is only half over, so watch Scharf talk about the need for accessible art, the vibrancy of Queens and see him tear through the beach-ready mural at lightening speed above. Check out the schedule below and hit up the concert series this weekend, where you can enter to win a $500 shopping spree just for taking a pic in 'Selfie Zone' and tagging it #topshopxplayland. Selfies ..err surfs up y'all!
Topshop x Playland Motel Concert Series:
Aug 10 Danny Krivit
Aug 17 MOTHER (feat Penn Badgley from Gossip Girl), Reputante (Cult Records)
Aug 24 French Horn Rebellion + special guest DJ
Aug 31 Lvis-1990 + special guest DJQueens above, then check the schedule out below.