Hodgy Beats and Left Brain Have All the Fun in Their “FIFAFOFUM!” Video

MellowHype need little more than a plant, a fridge and some pizza to make a brilliant rap video.

August 02, 2014


In the world of OFWGKTA, mundanity and boredom are ruptured by garish fantasies, and the weirdest things can go down in the dullest of places. Last seen riding ATVs through the dirt in their video for "Nowadays," Hodgy Beats and Left Brain are back to that core idea with the video for "FIFAFOFUM!," the second track to be taken from their free 2014 album INSA (I Need Some Answers). The song is as boisterous as any song ending in an exclamation mark should be, and yet the Sean Soloman-directed video barely ventures beyond their porch, injecting a cosy domestic scene with volatile bursts of animation, jerky jump-cuts and moments of the kind of brilliant silliness that make Hodgy and Left Brain so damn watchable. See: Hodgy's grin at 0.33 and airplane arms at 1.13, and Left Brain's smirking from behind a potted plant at 0.55 and rap squats on various kitchen appliances. If there's a pair who could make a more lovable rap video with little more than a refrigerator, a plant and some pizza, please send them our way.

Hodgy Beats and Left Brain Have All the Fun in Their “FIFAFOFUM!” Video