Adidas Wants You to Customize Your Shoes with Your Selfies

Head-to-toe selfie style is here with new Adidas app.

May 16, 2014


The future of selfies is here and it exists in a new app by Adidas. With miAdidas, their sneaker-customizing app, you'll be able to pose for a selfie while wearing a pair of kicks printed with your selfies. Naturally, the German-based sportswear brand broke the news of their new tech project on Instagram with a video post and the caption "Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before." The app drops in August for both the iPhone and Android and currently only allows you to customize the ZX Flux style. If you're planning on using miAdidas, you may as well match your nails to your shoes via the Instagram nail art app NailSnaps while you're at it. For more on how Adidas became the brand to beat in 2014, read our recent interview with their global creative director Dirk Schönberger here.

Adidas Wants You to Customize Your Shoes with Your Selfies