For their latest campaign, New Balance asked DJs Rich Medina, Don Cannon and DJ Mars a simple question: Where Are You Running To Next? Stepping from behind his turntables, DJ Mars produced three documentary shorts focusing on each guy's daily grind. It's intimate access—see Mars at the crack of dawn preparing for his day and Rich Medina teaching his son how to scratch records at home. They also gave each guy a chance to show off their custom NB sneaks, which most certainly keep them comfortable when they're hustling this hard.
