The newest issue of Bolt, a magazine put out by old school surf brand Lightning Bolt, opens with a series of essays about Hawaii's surf culture in the '60s and '70s, before everyone went pro and mom and pop shops were taken over by million dollar brands. A lookbook of the brand's clothing line is stuck into the zine towards the back, showing real surfers—not models—kicking back in washed out prints and sun-faded pre-photoshop spreads. Everything inside the magazine is easy, an ode to simpler days and unburdened living, just the way the beach intended.
