Crown Royal let Big Boi design his own velveteen bag for their liquor, and made a tiny movie about him. The Crown Life documents a couple days of blessings and survival in the life of General Patton. To the camera he's skeptical and funny—calling the rise in gas prices a "racket," lamenting the perils of fried food and nagging hot girls in Wal*Mart. Everyone else (Pill and Killer Mike) regards him as a musical taskmaster and a spiritual den-father who takes care to treat people well and inspires others to do the same.
