New Era and Irie Life get in touch with their roots, reality and culture with their latest collaboration, the Hotel Irie. Adorning the classic New Era 59Fifty cap is the righteous facade of this mythical building, where top ranking reggae artists all hang out on their balconies. Don't you wish all hotels came with their own Sunsplash Festival? We sure do! More images after the jump. (via Freshness)
