There must be some golden ratio explaining why the less rugged our lives become, the more we want to feel like we're tough Ernest Hemingway types. You don't need mountain-ready gear for sitting in your cubicle, but who doesn't feel driven to go on an adventure after looking at Nigel Cabourn's Fall lookbook? Cabourn sent the clothes and one Hemingway looking dude on a trek through some tough terrain. It's a simple, even obvious way to show off the brawn behind the pieces, but putting his wares to the the test is effective salesmanship. And the photos themselves are beautiful. (via Hypebeast)
