Reggae crooner Gyptian made "Hold Yuh" over a year and a half ago, but somehow it's become the most ubiquitous sound of 2010 summer: stand by any Brooklyn stoplight for three minutes and you'll hear the plinky background tune (produced by Ricky Blaze) augmenting Gyptian's butterscotch voice plus a driver's seat singalong. Over the course of three albums (the latest of which just dropped on VP), he's developed his conscious Rasta demeanor into full blown sex symbol—a development he's quite aware of. When he stopped by the FADER offices, we not only discussed his seductive persona at length, but he also serenaded our videographer Hanly with a private a cappella rendition of "My Girl." (What can we say? She's lovable!) After you're done watching this, go read our Gyptian feature from FADER #45.