Think about the challenges of making a music video for a song called "To Da Max" in 2010. It isn't the '90s so you can't spend a mil on special effects and an appearance by, like, Jet Li. Instead you have modest budgets to convey what it is to live to the max, which is apparently going bananas on the roof of a tall building with your shirt off, something involving a helicopter and Waka Flocka rapping in front of an apocalyptic looking red sky.
