One of the questions we ask ourselves on a daily basis is: What is it like to listen to awesome music while you drink and look at clothes? Now that we can answer that question, we will tell you that it is excellent to do all those things together. While we mingled with a weirdly large number of people in v-neck sweaters at the Original Penguin store we drank Southern Comfort, Hoegaarden, Stella and Becks (so many choices!) and listened to XXXchange play Prince's "Erotic City" in addition to a lot of music we wouldn't complain about hearing in any situation, let alone one with free booze and clothes offered at a discount.