Asake returns with “2:30”

Asake is a Nigerian artist with a talent for fusing music from the African continent and beyond, creating tracks that frequently entertain Western notions of pop while sounding totally fresh. "2:30," his second single of the year after the Songs You Need-playlisted "Yoga," is another winner. Lush, dreamy Afrobeats meet with hyperactive, IDM-adjacent percussion, a supremely rewarding collision of textures that he's played with before but sound no less fresh.

A press release describes both the song and video as "a celebration of authenticity and individuality, about embracing one’s true self and recognizing the value that comes from one’s roots." Watch the visuals below. Asake's follow-up to his 2022 album Mr. Money With The Vibes, one of our favorite projects of the year, is coming soon.