Claud shares bubbly new single “Gold”
The first release off Phoebe Bridgers’ newly unveiled label, Saddest Factory.
Just last week, Phoebe Bridgers announced her newest venture, Saddest Factory, her own imprint via Dead Oceans. Today, the label has revealed its first offering, a new single from rising dream-pop artist Claud called "Gold."
The bubbly track reckons with a dynamic that just isn't working out. “Imagine stepping onto a ship that’s moving back ‘n forth back ‘n forth but perfectly in time," Claud wrote in a press release. "You know you’re sinking but at the same time you’re mesmerized by the way the ship synchronized itself with the sea. I have never been on a sinking ship in the middle of the sea but I have been in a relationship.” It arrives with a Christina Xing-directed video that illustrates the dysfunction with a whimsical etiquette class. Check it out below.