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Viji tells a 2D love story in her “Cherry” video

Check out the latest Dirty Hit signee’s debut single.

September 17, 2020
Viji tells a 2D love story in her “Cherry” video

If you have spent 2020 wanting to escape into a simpler world then Austrian-Brazillian London-based singer Viji might have just the thing for you. Her video for "Cherry" is set in a gitchy 2D universe instantly familar to anyone who whiled away their childhood (or, indeed, their adult years) playing video games where your main task is often little more than ensuring a family have a nice home to live in (and aren't visited by the Grim Reaper).

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Viji's imaginary bedroom is lined with Frank Ocean and Elliott Smith posters, a good indicator of her own tender songwriting style, and plays host to her love interest (a guy sporting a cherry t-shirt). As the grunge-y guitars ring out the hook-laden verses fly, the animated Viji gets closer to her man.

Speaking to The FADER about the track, Viji said: “'Cherry' is the first song I wrote for this project. It was when I started writing on guitar again. I got the hook in the chorus and the song unfolded around it. The lyrics are about a crush, when you like someone else more than they like you but don’t see it. The video characters are based off the Wonderkins from the y2k-style dollz pages. I wanted to create a Sims-esque world the song could live in. Someone off Fiverr did the animations and I put it together on my computer. The posters in the video are some of my fav albums.”

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Viji is newly signed to Dirty Hit (The 1975, Beabadoobee) and will be releasing her debut EP later this year.

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Viji tells a 2D love story in her “Cherry” video