"I'm on my bullshit again" sings queer indie pop star phem on her latest song "self control." It's an immediately arresting introduction to a song tackling the destructive cycles we are all prone to when life gets the better of us.
Filmed on the set of a fictional kids TV show, the "self control" video shows phem making bad decision after bad decision as her spiky and super-catchy song explodes like the fireworks she sets off as the clip culminates. The video ends with a call to action for those seeking mental health help from The Trevor Project.
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Speaking about the video, phem told The FADER: “[My creative director] spun boi built this entire set that we created and morphed for multiple videos as we continue to reveal the project. This is the first of many [videos] that will be rolling out in the next month or so."
"This video was particularly important for illustrating the daily battle with my own self worth / self conscious / self judgement loop. Sex, drugs, food, a very relatable topic that I know most people struggle with as well. I believe when you master self control, you master your reality. It is really as simple as that.“
phem’s forthcoming EP, How U Stop Hating Urself Part 1. is scheduled for release on October 30.
Thumbnail image courtesy of Hee Eun Chung.