Gucci Mane is a face of the Gucci Cruise 2020 campaign
The rapper and the luxury fashion brand are finally working together.
Gucci Mane is now working with Gucci, the luxury fashion brand he borrowed his name from. Guwop is one of the models in Gucci's #ComeAsYouAre_RSVP Cruise 2020 campaign, joining rocker Iggy Pop and actress Sienna Miller.
Check out a slideshow of the pictures below. They're shot by Harmony Korine (Gucci Mane's director in Spring Breakers), styled by Alessandro Michele, and comes with art direction from Christopher Simmonds.
The picture of Gucci Mane receiving a massage will be the cover to his upcoming fifteenth studio album Woptober II, out October 17. His latest song "Richer Than Errybody" features DaBaby and YoungBoy Never Broke Again.