Pink Sweat$’s “Drama” video is a triumphant glo-up story
Off of his Soulful debut EP Volume 1.
Fresh off the release of his dazzling debut EP Volume 1, R&B up and comer Pink Sweat$ has released the visual for "Drama" off of the project. Watch it above exclusively via The FADER. The song is soft and sweet, draped in warm guitar chords and the elastic glow of Sweat$ vocals.
The vibrant, candy-colored visual — directed by David Karp & Courtney Loo — sees Sweat$ play a nerdy protagonist named Hubert.
Dressed in high-waisted pink pants, and a shape-less bowl hair cut, Sweat$ aimlessly walks down his neighborhood street while dodging a gang of bullies on bikes.
Our hero then gets a bit of help from an animated little-bird, who gives him a secret pink potion, which Sweat$ drinks when he reaches home. The pink drink transforms him into a new and improved Hubert, fitted with a fire shape-up and a bit more pep in his step.
“Shooting the ‘Drama’ video, I wanted to help give people confidence to just be themselves," Sweat$ tells FADER via email. Everyone takes time to mature, but you should never doubt that you can become the person you strive to be.”
Watch "Drama" above.