Aphex Twin lends “Windowlicker” to U.K. road safety advert

A new campaign educating young drivers about the dangers of using a mobile phone while driving includes a rare Aphex Twin sync. The elusive producer's 1999 single "Windowlicker" features on the THINK! campaign ad, which you can see above.

The video, commissioned by the U.K. Department of Transport’s road safety, is titled Pink Kittens and was directed by We Are From L.A., who previously shot Pharrell's "Happy" video. The short advert highlights just how much a driver can miss if they look at their phone for as little as 2.3 seconds.