Nigo Recruits Stormzy For Adidas Originals Campaign
“What is a south London boy doing in Tokyo?”
It seems as though grime rap's rising star Stormzy has his sights set on world domination. Since lecturing at the University of Oxford and taking over the airwaves of Beats 1 Radio, the U.K. artist brought his #merky campaign to SXSW, playing out FADER FORT before two sold out shows in Toronto and New York over the weekend.
Today, adidas Originals dropped a 7-minute film showcasing BAPE founder and streetwear pioneer NIGO's new collection. The film, features Stormzy reprising his role as the face of Originals by Nigo. Between exploring the urban jungle of Japan's largest city, rapping, freestyling, the artists ponders, "What is a south London boy doing in Tokyo?" Watch below and find out.