If You’ve Been Sleeping On Brad Hall’s Unboxing Parodies Please Watch This Now

Brad Hall emerged a month ago with his brilliant, deadpan unboxing parody review series that lampoons the seriousness of sneakerhead culture. Hall's parodies work because they lie only just outside the lines of sneakerhead fanaticism: a minute and half-long description of the Air Jordan box, describing what the soles taste like, tutorials on how to avoid creasing. Combine that with Hall's laced-up appearance—he habitually uses a shoehorn, wears wingtips during his reviews, and references his wife's "lambskin gloves"—and you've got the true brilliance of Brad Hall.