Every trend that matters right now
The numbers don’t lie: California needs help, West Virginia is hot, and Kanye West is merging with Jordan Peterson.
May 24, 2018
As editor-in-chief of The FADER, I must verse myself professionally in trends and data. With Buzzfeed pivoting to Hollywood, Mass Appeal on Netflix, Interview folding, digital cover stories (???), and Vevo capitulating to YouTube — hard numbers for competing web publishers tell make-or-break stories. Using Google Trends, I crunched some of the biggest movements in culture right now.
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Vermont is weirdly obsessed with Elon Musk and Grimes
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West Virginia is most excited about Fenty lingerie
Lil Tay's brother has finally overtaken Lil Tay's mom
California needed some help with Childish Gambino’s "America" video
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Kanye West is converging with Jordan Peterson
